A custom bike fit isn't a luxury — it's the single biggest upgrade you can make to your ride. Every saddle, every cleat, every millimetre dialled in around how your body actually moves.
“The shorter stem was definitely the right choice — now I can prepare for the World Championships pain-free. Thanks Phil.”
It doesn't matter whether you're a serious racer, a club cyclist or a complete newbie. A professional bike fit transforms how you ride — reducing the risk of overuse injury, unlocking comfort, and squeezing every watt of hidden performance out of the bike you already own.
We start with a proper talk — your cycling history, injuries on and off the bike, goals for the season. Then body measurements, flexibility assessments and postural analysis to understand your framework.
The fit starts at the foot–pedal interface — cleat position, shoe alignment, support. Then saddle height and position. Finally handlebar reach, drop and angle. Every adjustment is tested live on your real bike — never on a jig.
We refine, we ride, we refine again. You leave with a fully documented set-up you can replicate, a clear sense of why each change was made, and a bike that feels like it was built for you.
High-definition 240FPS video capture with laser-line knee tracking — so every decision is made on evidence, not guesswork.
I've been passionate about cycling since childhood — I took part in my first road race at 12. At 16 I won the Essex Road Race Championships before representing Essex and the East of England as a Junior. I've ridden all disciplines from cyclo-cross to banked tracks, and earned a first-category road race licence in my thirties.
As well as taking part in 200km endurance events, I've completed two 25-mile TTs in 55 minutes and a 10-mile in 21 minutes — and I'm proud to say I've even raced against Sir Bradley Wiggins a couple of times.
Currently working as freelance masseur/soigneur with a world tour cycling team at Europe's top races, having also worked with the Great Britain cycling team and New Zealand at World and European Championships.
A bike fit isn't just about comfort — it's about making sure every muscle fires at the right moment in the stroke. From the gluteus maximus at the top of the pull phase to the tibialis anterior in the recovery, each group has a precise job and a precise window.
Get saddle height wrong by five millimetres and your biceps femoris over-recruits. Get cleat position wrong and your vastus medialis collapses to compensate. Multiply that by 90,000 strokes in a century ride — and you understand why millimetres matter.
I have a selection of saddles for you to try and buy, with a moneyback guarantee if the saddle doesn't work for you.
I've just completed my two-hour ride with six long hill reps as I've been doing for the past six weeks — and I'm thrilled with my new bike fit. I'm definitely faster; I think it could be worth 1km/hour! Helen Hinde · British Duathlon Rider
Hi Phil — you did a bike fit for me on my S-Works last week and I just wanted to let you know I had 2 good rides at the weekend. Everything was good on both rides; I was able to put more power down through the pedals while keeping my arms bent. Thanks for all your help. Tim Osborne
After Phil's bike fit the bike felt really good, and I got a 110mm stem that he recommended. Thanks — I've already recommended him to two cyclist friends. Dan · Chesham
Hi Phil — hope Tour de Yorkshire was good, pretty warm weekend for it! Just saying thanks for the bike fit. Whilst I'm no rocket up the hills, I have felt much more comfortable on the bike and getting more power down. This time next year… Seb
At first my knee caps took suffering, but somehow after the 3rd practice day the pain was gone. All in all, I can finally spend long days on the saddle hitting my top average speeds with almost no chafing or aches. Keep up the good work. Andrew Roser
The shorter stem was definitely the right choice — now I can prepare for the World Championships pain-free. Thanks, Phil. Anna Henderson · Olympic Silver Medallist
From foot to fingertips, six dialled-in contact points. Nothing is left to feel.
Cleat fore-aft, lateral position, rotation, float, wedging under the ball of the foot. Supports every major system — Look, Time, Speedplay, Shimano, Campagnolo, SPD + any 2/3/4-hole cleat.
Dialled dynamically — watching you pedal, cross-checked against static measurement. Prologo Saddle Fit System + ISM test saddles you can take home at no extra cost.
Unique stem-sizing tool simulates different positions live. New stem supplied at cost price (typically £15–£20) if you need one — not a penny of markup.
HD slow-motion capture before, during and after. Laser lines track the knee over the pedal spindle — every change is measured, not guessed.
You leave with a complete, printable spec sheet of every measurement. If you change bikes, we can replicate the fit perfectly. No black boxes.
Ride the new position in for two to three weeks. If anything still feels off, come back and we'll refine it. On the house.
The studio sits a short cycle — about five minutes — from Amersham Tube on the Metropolitan line. Cyclists come to us from Chesham, Chalfont & Latimer, Chorleywood, Beaconsfield, Rickmansworth and Watford — plus Harrow, Brent and the wider North West London area. Free parking and Wi-Fi on site.
Private fitting studio in Amersham. Bring your bike, your shoes and an open mind. Allow 2–3 hours. First-timers and seasoned racers equally welcome.